Smirnoff Vodka

Guinness: celebrates 250 years in September

Diageo: earnings up in challenging year

By Ewan Turney

Drinks giant Diageo, whose brands include Guinness and Smirnoff vodka, has reported a 10% rise in annual earnings despite a challenging year. In Britain, net sales were up 2% driven by strong spirits and wine performance.

Smirnoff: new £4m campaign

Diageo's Smirnoff strategy

By Jessica Harvey

This month, Diageo kicks off a £4m campaign to encourage new ways of serving and drinking Smirnoff vodka. The television, print, digital and...